rain’s branding evolution
We’ve always been a company that thrives on the cutting edge. Our products, along with our forward-thinking science, prove this point: we truly are the world leaders in seed nutrition. But, just like all great companies, we’ve taken time over the last few months to reimagine ourselves. To build on what makes us great, to leave behind that which doesn’t, and to unearth new areas that will allow for both personal and company-wide growth
Most of our evolution over the years has been a byproduct of our initial vision. But, this new evolution is completely intentional. Here are some of the things we’ve been updating:
THIS EVOLUTION BEGINS WITH A BRANDING REFRESH
Our branding, although powerful and interesting, has largely remained the same since its inception. Now, we’re is pivoting our image, favoring a more natural, color-driven look. Our logo is changing to include imagery that is reminiscent of seeds, packaging evolving to feel and look more natural, and our imagery focus has shifted to one that’s more people-driven.
Additionally, we’ve been hard at work, updating our website and back office to provide a better user experience.
As was mentioned before, the rebrand has also extended into packaging, which has been redesigned and reimagined, ensuring that our overall messaging and voice is communicated perfectly. This communication will extend from our fact sheets to our presence on social media. All of these changes underscore our overall evolution, providing a new, fresh feeling for you, our customers and Rain Partners.
NEW TECHNOLOGIES AND RELATIONSHIPS
We took another monumental step forward in creation a powerful relationship with the University of Maryland. For years, UofM has made groundbreaking discoveries in the world of food and seed-based health. Recently, they’ve been on the forefront of cutting-edge technologies that move the seed-powered future forward faster than ever.
In order to extend the use of this technology to the public, along with its unprecedented health benefits it offers, the University of Maryland and Rain International have developed a mutually beneficial relationship. This relationship will allow UofM to leverage our worldwide customer base, while we has the freedom to utilize and apply UofM’s technologies.
It’s not only an enormous win for both parties, but for the public, who has the chance to benefit from these wonderful discoveries. We’re looking forward to the impact this will surely have. (For more on this, see our article about the partnership).
NEW PRODUCTS/PRODUCT ENHANCEMENTS
As a natural extension of the new relationship we’ve formed with the University of Maryland, new products are sure to come. These will be impactful, health-filled, and groundbreaking. In fact, there are a few new products already being worked through by our Scientific Advisory Board.
New testing, formulations, and more are also in the works for our current product line. Because our focus has always been the health of the world, these constant efforts to update and better their products is natural.
It’s time to unearth greatness. Both internally and externally. To provide more tools, products, and leadership that allow anyone and everyone to become a better version of themselves. So, welcome to that unearthing.
