our rain reimagined event
What a weekend we had! It’s been awhile (almost too long) since we were able to gather together as a Rain Family. And, although this version was virtual, it was a breath of fresh air to see many friendly, familiar faces.
But, it wasn’t only reconnecting with old friends that had us so excited about this event. The main reasons for and the driving power behind Rain Reimagined were much more far-reaching, future-building, and business-enhancing. We’re excited to share with you what those reasons are.
RAIN REIMAGINED = RAIN REBRANDED
Every great company has the ability to assess its strengths, weaknesses, and opportunities for growth in the future. This assessment leads to a pivot, or an enhancement of self, ethos, and vision. We are no different.
We’ve been reassessing our brand for quite some time now, and have reimagined every inch of it. Our event unveiled what we’ve been working on:
A beautifully simple, nature-made logo, an overhaul of product packaging, a rebrand of the website and back office, a revision of product copy, company voice, and touchpoint feel.
This change was not only necessary, but will provide the enhancement energy we need to push forward powerfully and effectively.
RAIN + UNIVERSITY OF MARYLAND
We announced the formation of a brand new relationship we’ve formed with the University of Maryland. UofM is renown worldwide for its groundbreaking research and discoveries with food nutrition (specifically with seeds). Because of this relationship, we can now leverage their technologies and research and enhance our products and science.
It’s a partnership made in seed-sourced heaven.
NEW PRODUCTS
Oh ya. You read that right. We’ve got more products! We introduced a brand new, daily detox product called RENU. A morning capsule that helps purify, strengthen, and protect your organs from environmental threats.
We also released a CBD product called XSEEDS. A powerful, anti-anxiety supplement that promotes focus, healing and managed stress levels.*
*These products are not available in all markets. Check Back Office for availability.